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Rural Japan says thank you for 'hanryu'

http://3.bp.blogspot.com/_apCJhCuK-xg/TOdMv_BiyZI/AAAAAAAAHtY/U7_1OTW8JQo/s1600/IRIS_korean_drama.jpg

It wasn't so long ago that Japanese were flocking to South Korea to experience the magic of "hanryu" movies and TV dramas being shot on location.
Now two rural prefecture in Japan, Akita and Tottori, are cashing in on the craze for Korean romance dramas on their own turf.
Since the Korean TV drama series "Iris" became a domestic hit in 2009, relatively obscure tourist spots across Akita Prefecture have attracted Koreans following in the footsteps of hanryu heartthrob Lee Byung-hun.
http://4.bp.blogspot.com/_vA7fPykh8O8/S9MIq7_vx-I/AAAAAAAADTA/VCdBZjCM6zM/s1600/M0020032_still_01%5BW636-%5D.jpg
(A scene from "Iris" shot at the scenic Lake Tazawako.)

This reversal was the brainchild of Korean travel agent Hanatour, which co-sponsored the drama and came up with the idea of shooting some scenes of "Iris" in Akita Prefecture, said Kim Hee-jung, an executive of the company's branch firm in Japan, Hanatour Japan Co.
"We thought shooting parts of the drama in Akita would make it feel very romantic. We were also sure that a lot of Koreans would want to visit because they don't have easy access to snow scenery and onsen," Kim said.
The Akita prefectural government, along with local businesses, offered free lodging and transportation to Korean TV crews. Filming took place in Lake Tazawako, Mount Kanpusan, Nyuto Onsen and other scenic spots.
http://www.geocities.jp/hitosht/02sanindo5/07kurayosi33.jpg
(Many South Koreans have been visiting Kurayoshi, Tottori Prefecture, after prefectural officials followed the example of Akita Prefecture, and invited the crew of a popular TV drama to shoot in the area.)

The drama was aired in South Korea between October and December 2009.
According to prefectural records, the number of overseas tourists who stayed in the prefecture jumped to 19,890 between January and March 2010 from just 7,650 a year earlier.
But as the fuss over "Iris" waned in South Korea, the number of Korean tourists to Akita dropped accordingly.
Hanatour's package clientele to Akita dropped to about 20 percent in the 2010/2011 winter season compared with a year earlier, said Kim. Still, many Korean visitors had high praise for Akita and its hospitality, she said.
http://barifuri.jp/portal/system/images/15729/large_%E5%80%89%E5%90%89%E3%81%BE%E3%81%A1%E3%81%A5%E3%81%8F%E3%82%8A%E3%82%BB%E3%83%B3%E3%82%BF%E3%83%BC%20(8)s.jpg?1301048725
(Many South Koreans have been visiting Kurayoshi, Tottori Prefecture, after prefectural officials followed the example of Akita Prefecture, and invited the crew of a popular TV drama to shoot in the area.)

"A boom based on TV can be short-lived, but I am confident that a certain portion of our clients will return to Akita," Kim added.
Observing Akita's success, Tottori Prefecture scrambled to invite the spin-off drama of "Iris," titled "Athena: Goddess of War," as a location for shooting.
Tottori landmarks such as the Tottori Sand Dunes were incorporated into the espionage drama.
The area has witnessed a dramatic surge in Korean visitor numbers since the drama was broadcast last December, prefectural officials said.

By TS on Sep 13, 2011
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上記広告は1ヶ月以上更新のないブログに表示されています。新しい記事を書くことで広告を消せます。