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Cool Japan Guide / Young Japanese men's trend: Trying to look pretty


(Competition between the sexes: The sales area for male beauty products at retailer
Tokyu Hands in Tokyo's Shibuya district is seen in this photo taken on June 11.)

Young Japanese men are starting to resemble their female counterparts when it comes to the pursuit of beauty, with the nation awash in salons dedicated to male grooming and products such as hair removal creams, electric nose-hair trimmers and face-firming masks targeting the image-conscious man.
Men in their 20s and 30s today were teenagers when the now-common expression "ikemen" - meaning a good-looking man - was a new buzzword. The advent of the term and a social phenomenon lionizing ikemen have given males of this particular age group a belief that looking pretty is pretty cool. At the same time, gaining a more attractive look is a way to compensate for a lack of self-confidence.
Full story to be checed via Link: http://www.japantimes.co.jp/text/nn20120619f2.html?

By TS on Jun 27, 2012
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