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Cool Japan / Japan's obsession with perfect fruit via BBC

Senbikiya, central Tokyo (Pic:Alfie Goodrich)
(Senbikiya sells only perfect fruit - with a price tag to match)

Giving fruit as a gift is a common custom in Japan. But this fruit is not your normal greengrocers' produce, complete with bumps, bruises and blemishes. The pick of the crop is grown with exquisite care and attention to detail - and commands an eye-watering price when it comes to market.

(Farmer Masaomi Suzuki has to keep the temperature constant to achieve the perfect crop)

Classical music plays softly over the speakers in the Senbikiya shop in central Tokyo. The uniformed members of staff are politely attentive, ushering the customers to chairs and crouching down beside them to take their orders.

The ceilings are high, the fittings elegant, the lighting tasteful and the displays are beautiful. But this is not some designer handbag emporium or high-end jewellery store. Senbikiya is a greengrocers.
Line of melons in greenhouse (Pic: Alfie Goodrich)
(The intensive growing process results in one super-sweet melon per plant)

Ushio Oshima is showing us around. He is a sixth-generation member of the shop's founding family. The business began back in the 19th century, piling fruit high and selling it cheap.
Regarding full story please check BBC's article http://www.bbc.co.uk/news/world-radio-and-tv-17352173

By TS on Apr 6, 2012
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上記広告は1ヶ月以上更新のないブログに表示されています。新しい記事を書くことで広告を消せます。